Direct Marketing Association of Detroit (DMAD) Luncheon
2011 IBM Global Chief Marketing Officer Study
Join the DMAD as they welcome Christine Lemyze, vice president of marketing global technology services, IBM North America, as she share's IBM's in-depth study of more than 1,700 marketing executives from companies across a range of industries and regions.
The study reveals emerging trends and responses to the evolving scope and needs of marketing and the skills needed for marketing professional everywhere. Learn about the changing role of marketers and new expectations, the value of becoming a social business and the challenges of delivering a consistent customer experience.
dmaDetroit Members - $30
Non-Members - $40
- May 3, 20122012-05-03T11:30:00
- 11:30 AM 2012-05-03T11:30:00 - 1:30 PM 2012-05-03T01:30:00
- Westin Southfield Hotel – 1500 Town Center Southfield, MI