The CE Weekly Millennial Mashup: An Introduction
The future of communications is more real time, more conversational and more casual. If Millennals aren’t your customers now, they will be tomorrow. Are you ready?
Photo above by Daquella manera. CC-BY-2.0
CE sends out a weekly email to agency staff with several useful or interesting links related to Millennials. We’re going to share the best of these links a few times a month on the blog to help you stay on the pulse of this generation.
What’s happening in their world? What are their aspirations? Millennials are shaking things up in the world of business, finance, food and the workplace. What will be next? Feel free to join the conversation.
Nearly half of Millennials first hear about noteworthy events within their social circles via Facebook compared to 8 percent via email. They even preferring searching for information via social networks instead of search engines (sorry Mountain View!)
CE has studied Millennials (also known as Generation Y, Generation Next,Net Generation and Echo Boomers) for over a decade and understands the values and motivations that underlie their brand attitudes (fondness of authenticity, wariness of flash and self-promotion), media habits (38% of their weekly Internet time is spent on Facebook) and purchase behavior.
The largest generation in American history (over 92 million strong compared to 78 million Baby Boomers) has a relationship with brands that is fundamentally different than Gen X and other previous generations — the brand they “like” and associate themselves with stand for their core values (i.e. optimism, civic duty, confidence). Millennials expect brands to communicate with them in a transparent and accountable way.
