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Feb 11, 2013 As an ad agency creative director, I’ve had the fortune to work on a number of amazing brands and large national campaigns. However, sometimes the best assignments are the ones that reward you with something other than money. I’m speaking, of course, about pro-bono work. read on Where in the world is Matt Lauer? He's under the sink.
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Feb 4, 2013 Over 100 million Americans tuned in to watch Super Bowl XLVII on Sunday, February 3. Many tuned in to watch the Baltimore Ravens take on the San Francisco 49ers…many tuned in just to see the ads.
It’s a big day for our industry and our experts were on hand to share pre- and post-game ... read on CE Experts Share Insights on Super Bowl XLVII Advertising
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Jun 29, 2012 As a child growing up in the 1970s, Christmas meant one thing: the JCPenney Christmas catalog was coming. The catalog had — in the minds of my friends and siblings — every toy known to mankind. read on Pinterest is the New Catalog
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Mar 9, 2012 Business executives who want their companies to be hubs of online engagement are going to have to implement messaging they are not always comfortable with. read on Get out of your comfort zone to succeed online
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Feb 10, 2012 The critical digital cues that help foster two-way conversations were missing from every single company who shelled out big money for 30-seconds of prime real estate on Sunday. In time, businesses will demand the integration of digital and social components with traditional marketing mediums. read on Missing social media cues at the Big Game
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Sep 23, 2011 Reviving a neglected fan page takes more than posting a few status updates saying “we’re back!” Follow these seven steps to revive it and reengage with your audience. read on 7 Steps to Save a Neglected Facebook Fan Page
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Sep 9, 2011 A behind-the-scenes look at an extraordinary hospital and the people who make it that way read on From Surgery Suite to Editing Suite: Our UMHS Campaign
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Aug 16, 2011 You should view your network as a precious commodity. read on Why Your Network is an Exclusive Club
