Campbell Ewald helps Kaiser Permanente Thrive

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Kaiser Print “Bun Meet Oven”

Warren, Michigan – Kaiser Permanente recently launched the seventh year of “Thrive,” a marketing communications campaign developed by CE (Campbell Ewald) that promotes total health (mind, body & spirit) through all stages of life. And while the importance of integrated care plays as large of a role as ever, the recent campaign highlights Kaiser Permanente’s dedication to total health for the whole family.

“We are very proud of the evolution Thrive has gone though during the past seven years. This campaign builds on current successes, reminding people that Kaiser Permanente provides the tools and resources required to implement positive change,” said CE Chief Creative Officer, Mark Simon.

The campaign includes three new television commercials: “Where Do Babies Come From” features kids answering that very question; “Integrated Care,” takes the viewer on a metaphorical jaunt through a life-time of medical records; and “Plus One” is a playful twist on maternity offerings through the eyes of a positive maternity test. Rounding out the integrated campaign are print, radio, online and out-of-home executions, all of which evoke humor and emotion while creatively delivering the message of Thrive.

The television spots will run on shows such as Dancing With the Stars, Glee, American Idol and Grey’s Anatomy. The print ads will run in Better Homes and Gardens, Cooking Light, Sunset, Time, Newsweek and National Geographic. Web ads will appear on sites such as Pandora.com, MapMyFitness.com, Health.com, Yahoo.com, Babyzone.com and Disney.com.