Press Release Chicken of the Sea Names CE Agency of Record
Chicken of the Sea®, nearly a century-old seafood category leader offering a variety of canned, pouched, and cupped tuna, salmon, and specialty seafood items, selects CE as its agency of record
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Warren, Michigan – Chicken of the Sea®, nearly a century-old seafood category leader offering a variety of canned, pouched, and cupped tuna, salmon, and specialty seafood items, announced today that it has selected Campbell Ewald (CE) as its agency of record. The announcement was made by John Sawyer, VP of Marketing and Sales for Chicken of the Sea.
“CE captured our attention with a strategic, fresh approach to reigniting our brand,” said Sawyer. “They understand how to capitalize on our heritage to effectively create an engaging brand experience.”
The account will be handled out of the Agency’s Los Angeles office and will include account, strategy, creative, production, and media planning and buying. First work will be comprised of radio, online video, digital and social media and will launch in spring 2011.
“Ask any Mermaid, Chicken of the Sea and the Mermaid are among the most well-loved brands and icons,” said CE Chairman and CEO Bill Ludwig. “We look forward to further growing this brand’s customer loyalty and market share.”