Olympic ONE Paint Campaign Launches
"Insist on Olympic" campaign appeals to DIYers for painting season
- Zoom
- Olympic Paint & Stain – web site
Warren, Michigan –– “Insist On Olympic” is the message for do-it-yourselfers in a campaign launched for Olympic Paint and Stains’ new product, Olympic ONE Interior Paint — a super premium paint and primer that costs significantly less than other premium brands. Created by marketing and communications agency Campbell Ewald, the integrated campaign capitalizes on the annual painting “season” with work that features bright, vibrant colors, high-energy music and inspiring vignettes to showcase Olympic ONE Interior Paint and encourage consumers to demand everything and compromise on nothing.
The new integrated marketing and advertising campaign features four TV spots with vivid colors, fresh paint and impactful copy that calls out Olympic ONE’s benefits, from its $24 price to its durability, using the “Insist On Olympic” theme line. The print ads complement the TV by highlighting product benefits that makes Olympic ONE distinctive in the category. Radio spots also play a part in the integrated campaign –– advocating the new paint and directing consumers to Lowe’s, where the paint is sold exclusively. The campaign also includes a website developed by Campbell Ewald –– www.InsistOnOlympic.com –– social media and online advertising, and will highlight the benefits of the new Olympic ONE paint, such as its paint and primer in one, extreme hiding power, and superior stain resistance, among others.
All of the creative will drive consumers to the campaign’s microsite, InsistOnOlympic.com –– a rich, immersive tour through a virtual house that is brought to life with Olympic Paints and Stains.
“We knew we needed to engage the target in an unexpected way to break through the category and differentiate the product from competitors –– especially with consumers who may be reluctant to start a painting project due to the time commitment to paint,” said Mark Simon, chief creative officer of Campbell Ewald. “The bold, fresh, eye-catching colors in this campaign bring to life this premium product and, coupled with its value positioning, we believe will capture the attention of consumers and ultimately drive the client’s business.”
Campbell Ewald has been Olympic Paints and Stains’ advertising agency of record since 2007.
Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.
Olympic Paints
Olympic Paints, a brand of PPG Architectural Finishes, Inc., is a category leader in the paint segment. Olympic ONE Interior Paint, available exclusively at Lowe’s, the nation’s second-largest home improvement retailer, offers a one-product solution for consumers at a retail price of $24. For more information on Olympic products and ongoing color updates, visit www.olympic.com.