Press Release Most Played Game on GSN.com Moves to Facebook
The newly introduced Chicken of the Sea’s Undersea Treasure Match game has quickly become the most played game in GSN.com history amassing more than 4 million total plays and averaging approximately 150,000 plays per day
Warren, Michigan – The newly introduced Chicken of the Sea’s Undersea Treasure Match game has quickly become the most played game in GSN.com history amassing more than 4 million total plays and averaging approximately 150,000 plays per day. Branded and skinned by Campbell Ewald for Chicken of the Sea, the game is now also making a debut on Facebook via GSN’s Games Application, the largest gaming platform on Facebook.
The casino-esque Undersea Treasure Match game originally launched on GSN’s website March 9, 2011, is now on their Facebook game page. Similar to a slot-style video game, players click a button to cast up to nine fishing lines to match as many various undersea objects and Chicken of the Sea goodies as possible. When a player makes a successful match, they are awarded Mesmo tokens, which can be redeemed for additional game play.
Undersea Treasure Match will be available on Facebook for a limited time and on GSN.com through August.
This game is part of the new Chicken of the Sea advertising and marketing campaign created by Campbell Ewald and introduced in March. This campaign also brought the iconic Chicken of the Sea Mermaid back to life in a series of online video and radio commercials.
About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.