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Press Release Campbell Ewald Wins 5 of 5 at the DMAD’s 2011 Target Awards

  • 5/25/2011

For the 11th consecutive year, Campbell Ewald (CE) was recognized for excellence in direct marketing at last night’s Target Awards, presented by the Detroit Direct Marketing Association (DMAD)

Janice Easton

Warren, Michigan – For the 11th consecutive year, Campbell Ewald (CE) was recognized for excellence in direct marketing at last night’s Target Awards, presented by the Detroit Direct Marketing Association (DMAD). CE won five awards for its five entries — winning first place for the United States Postal Service "San Francisco Heart" campaign, United States Navy "Physician Workforce" direct mail, USAA "Win-Win" sweepstakes and USAA "Retirement" direct marketing campaign. CE was awarded second place for the Navy.com Website Redesign. 

In addition, Janice Easton, CE’s Director of Strategic Analytics, was honored with the DMAD Lifetime Achievement Award. Easton, a 20-plus-year veteran of strategic CRM analytics, actively supports the industry by teaching a DMAD Education Series on statistical modeling, leading conference sessions on segmentation and loyalty programs, and sharing her expertise as an Echo Awards judge.

“We are honored that the creativity and effectiveness of our work has been recognized especially considering the tough competition we were up against,” said Bill Ludwig, CE’s chairman and CEO. “We also join the rest of the ad community in saluting our own team member, Janice Easton for her expertise, insight and contributions to the direct marketing industry.”

 

About CE
CE (Campbell Ewald) is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, CE is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

CE has offices in Detroit, Los Angeles and San Antonio, as well as service offices in Atlanta, Chicago, Dallas, Memphis, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy and the United States Postal Service.