U.S. Department of Education Awards Work to Campbell Ewald
The U.S. Department of Education’s office of Federal Student Aid (FSA) has awarded a five-year contract to Campbell Ewald (CE) to help them achieve President Obama’s goal for America to lead the world in college graduates by 2020
Warren, Michigan – The U.S. Department of Education’s office of Federal Student Aid (FSA) has awarded a five-year contract to Campbell-Ewald (CE) to help them achieve President Obama’s goal for America to lead the world in college graduates by 2020. CE plans various campaigns that position FSA as the most trusted and reliable source of financial aid, information and services in the nation.
CE’s work will help students, parents and influencers to understand that a postsecondary education is possible, raise awareness of the availability of financial aid, encourage the use of FSA’s tools and resources, and support and communicate a seamless experience through the entire student lifecycle. To increase education, awareness and trust of FSA within disadvantaged and diverse communities, C-E will partner with MAYA, a multicultural agency, to reach these important target audiences using various grassroots efforts.
Chairman and CEO of Campbell Ewald Bill Ludwig said, “We are excited to play a role in reaching out and motivating students to complete their postsecondary education and make this important endeavor a reality.” CE’s work will include branding, campaign development, PSAs and social media.