Understanding Millennials is not just about being cool hunters or trend trackers…but getting at the deeper thoughts and attitudes that are driving their purchase and brand loyalty behaviors.
If they’re not your customers now, they will be soon. The leading edge of the Millennial generation is 30, and they have relationships with brands that are fundamentally different than those of other generations. Understanding them is critical to a brand’s success.
CE’s Millennial consultancy has representatives from every agency discipline. We’ve studied Millennials for over a decade and understand the values, and motivations that underlie their media habits and purchasing behaviors.
By staying on the pulse of this generation, CE helps clients figure out what truly makes them tick.
Our youth marketing expertise has been drawn on by a number of clients, including U.S. Navy Recruiting, and USAA insurance and financial services.
It also informs our social marketing efforts on behalf of many of our clients.