Promotions

Drive sales, target influencers, get your brand noticed. We connect consumers with your brand at every stage of the purchase cycle.

CE understands the essentials of developing effective sales promotions, both online and offline, to supplement advertising and marketing programs and to ultimately drive sales of our clients’ products and services.

For example, a critical part of the marketing mix for our Alltel Wireless client is promotions. In addition to the five brand-building programs we developed for Alltel, we worked with our client to execute 12 seasonal promotions (e.g., Valentine’s Day, Back to School, Christmas, New Year’s, etc.), four sports promotions and 100-plus handset pricing promotions. From a broadcast standpoint, we developed new tags on practically a weekly basis to support such offers as well as 1,000-plus online units (standard OLM, rich media, page takeovers, etc.) to drive traffic to Alltel’s online store.