Social Media

Our philosophy is simple: experience everything from the consumer’s point of view, even when it runs contrary to agency or client expectations. This unbiased approach ensures pure, firsthand data from the consumer’s viewpoint, rather than relying on superficial secondary research reports.

Our Social Media Group has six core functions:

1. Monitoring and tracking brands, sentiment and discussions in all social media spaces, including blogs, forums, communities, video and image sharing sites, and presence applications.
2. Providing detailed metrics and analytics about consumer behavior and intent.
3. Creating and administrating niche and large-scale online communities.
4. Content seeding and working with key influencers to spread approved messaging through target-appropriate channels.
5. Providing thoughtful recommendations on how to respond to consumer opinion, spread content and activate influencers.
6. Training and mentoring clients on social media and how to occupy this space effectively.
   

L.E.A.R.N. Methodology is a simple way of framing any social media effort. The acronym is easy to recall and ensures we’ve covered all angles.

Listen to your customers using social media monitoring tools
Engage your entire organization in your social media efforts; not just PR or marketing
Activate your influential fans to become brand ambassadors
Respond to your critics and customers publicly whenever possible (or appropriate)
Nurture the relationships you’ve established, your communities, presences and profiles

Process is important, but social media can be highly unpredictable. So we’ve designed our processes to be flexible, our software to be nimble and lean, and our contingency plans to adapt to special situations. We believe that being a leader in social media is one of the keys to business success, and companies that avoid social media will be left behind by their competition.