National Responsible Fatherhood Clearinghouse Getting dads to man up

That’s the message behind our pro-bono Ad Council campaign for the National Responsible Fatherhood Clearinghouse (NRFC) — a campaign that’s changing the world, one dad at a time. A campaign that set a record for donated media, was featured twice on the television show The View, garnered millions of hits on YouTube, and earned the personal participation of President Obama.

The NRFC campaign demonstrates our belief that every assignment is an opportunity for great ideas.

KEY RESULTS:

• Dads are stepping up: 28% of fathers who see the ad spend more time with their kids. 21% talked with family and friends about what it means to be a dad.
• The campaign ranks as one of the Ad Council’s top 10, earning 26% more donated broadcast media than other Ad Council PSA campaigns.

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National Responsible Fatherhood Clearinghouse - print