OnStar In-car connectivity for a generation of digital natives
Expanding a brand by embracing a generation
- Zoom
- facebook.com/onstar
Millennials are digital natives. They grew up with the internet, with instant access to information, with constant connection to people and places. So when OnStar decided to extend its brand reach to in-car communications, they naturally sought out the depth of understanding offered by our Millennial Marketing team. The new brand direction targets digital natives with its message of powerfully simple connectivity — providing a connection to the things that matter most – family, friends, social media tools and OnStar advisors.
