OnStar Safely connecting you in ways you never thought possible

Evolving a brand with the idea of simple connectivity.

It’s nice to know that someone’s looking out for you. That someone’s got your back. That help is there whenever you need it…wherever you are. For years, OnStar has been synonymous with safety. Always on — and always the first to connect people with emergency services in the event of a car accident or theft. Today, OnStar is evolving. And redefining the meaning of in-car communications.

With the bold, new integrated campaign “Live On,” OnStar retains all the core strengths of safety and security, but also adds the idea of powerfully simple connectivity…demonstrating how OnStar can connect you to the things that matter most — family, friends, social media tools and live OnStar Advisors.