McKesson

Providing simple solutions to the complex needs of the pharmaceutical and healthcare industry.

Pharmaceuticals? Complex. Our digital solution? Simple.

When you’re the largest pharmaceutical distributor in North America, “simple” can sometimes get lost in translation. So when McKesson wanted to redesign their Business of Pharmacy (BoP) website to create a more intuitive experience for C-Suite hospital execs, CE knew just what to do. Simplify the site navigation, design a cleaner look and feel, and create ideas and articles that would define McKesson as a thought leader in the industry. The site was one element of McKesson’s recent BoP campaign that was awarded top honors in the “Thought Leadership” category in the 2010 B2B Marketing Communications Campaign Awards sponsored by Corporate Executive Board’s Marketing Leadership Council.