Currency of Currency

Coin Cloud, the largest and fastest-growing digital currency machine (DCM) operator in the world, introduces a national ad campaign and short film directed by prolific Oscar-winning filmmaker Spike Lee. The piece makes a simple, but bold statement: Old money is out; new money is in.

“The Currency of Currency” is a raw and honest snapshot of the history of money and the inequalities inherent in legacy U.S. financial systems. From institutions that intentionally exclude communities of color to wealth gaps that threaten the futures of millions of Americans, the ad shines a spotlight on how traditional currency needs another look, as well as the opportunity digital currency provides.

Filmed in New York and produced by 40 Acres and a Mule Filmworks, the spot features cameos by Emmy-nominated actress Mj Rodriguez, American drag queen & reality TV personality Shangela, singer-songwriter Teyana Taylor and actor-activist Kendrick Sampson.

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