Dadication Documentary Trailer

The DADication documentary was produced by the Ad Council and Campbell Ewald in partnership with the NRFC and the Administration for Children and Families, Office of Family Assistance. The documentary features fathers who appeared in our Dadication PSAs and includes additional testimony from fathers and fatherhood practitioners. The short documentary emphasizes how essential fathers are to the lives of their children, illustrates the impact of growing up without a father, provides examples of fathers overcoming numerous barriers to be present for their kids, and demonstrates how fathers and their children are flourishing as a result.

More Work