What is #Dadication? It's just like dedication, but it means that as a father, you never stop being a dad. There’s no one right way as long as you’re there for your kids, even when it's not so easy.

This work with the U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), the National Responsible Fatherhood Clearinghouse and the Ad Council, is part of the latest installment of the ongoing national #Dadication campaign encouraging fathers to play an active role in their children’s lives—even through adversity.

“These #Dadication films are filmed in a ‘docu-cinematic’ style to capture the raw beauty of being a dad,” said David Mackereth, Executive Creative Director at Campbell Ewald. “It’s a beauty I know firsthand as I often worked on this project while sitting next to my work from home ‘coworker,’ my seven-year-old daughter.”

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