Life in Lockdown

Millions of young people didn’t believe the global pandemic applied to them.

Enter TikTok

So rather than lecture them, we challenged them and partnered with a new generation of influencers to deliver the message.

The Impact

198 million

impressions in the first two days

1.6 million

video creations in the first two days

8 billion+

views to date

the biggest

crowdsourced PSA in history

More Work