Helping People Everywhere Thrive

An Industry in Need of Help

The healthcare experience was broken. And Kaiser Permanente was the poster child for everything wrong with HMOs – evoking words like "stress," "bureaucracy" and "greed."

Our Big Solution Came in the Form of One Little Word: Thrive

So we turned health care into health and created Thrive – an enduring platform that changed the role Kaiser Permanente played in people’s lives.

The Impact


attributable new patients during the past 10 years

59% increase

in unaided awareness

“Thrive'...[is] helping resuscitate an industry that's never been more in need of fresh air.”

— The New York Times

More Work