100 Ways

Shamrock Farms, a family-owned milk company in Arizona, is celebrating its 100th birthday this year with a campaign to introduce the brand on a national scale. To celebrate their 100th, they’re making 100 videos showing 100 ways to drink milk. That might seem sort of predictable, but Shamrock has been deliciously unexpected for over a century. So it’s gonna get weird. Fast. If you’ve ever wondered about drinking milk in the Negative Zone or with a ghost or at a speakeasy run by aliens, you might want to stick around and see all 100 Ways Shamrock Farms is sharing this year.

“The Currency of Currency” is a raw and honest snapshot of the history of money and the inequalities inherent in legacy U.S. financial systems. From institutions that intentionally exclude communities of color to wealth gaps that threaten the futures of millions of Americans, the ad shines a spotlight on how traditional currency needs another look, as well as the opportunity digital currency provides.

Filmed in New York and produced by 40 Acres and a Mule Filmworks, the spot features cameos by Emmy-nominated actress Mj Rodriguez, American drag queen & reality TV personality Shangela, singer-songwriter Teyana Taylor and actor-activist Kendrick Sampson.

Forever 21

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Kaiser Permanente

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100 Ways

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Forever 21

Kaiser Permanente