Most people feel that brands know a lot about their buying habits. But very little about them. And there’s research to prove it.
Which is part of the problem. Our industry has become so data reliant that we’ve neglected our people skills. If we want “human truths,” shouldn’t we talk human, too?
So we focus on speaking people.
Heavily regulated industries.
Complicated customer journeys.
Commoditized, fragmented categories.
Complex brand architectures.
We say, "Bring them on!"
That’s why we operate a stand-alone “marketing experience consultancy” within the four walls of our agency. We call it CE/CX (Campbell Ewald/Consumer Experience), and it was created to put consumer experience at the heart of brand strategy in a way no one else has.
It combines the strategic thinking and specialization of a consultancy with the flexibility and bench depth of a full-service agency.
Brand Architecture / Positioning / Business Model Innovation
Audience Planning / Consumer Experience Journey Mapping
Go-to-Market / CRM / Marketing Strategy & Implementation
Scrappy. Nimble. Quick, efficient creators of light to middleweight content that creates influence, conversation and two-way participation.
In a typical year, we produce:
Agencies can’t create work that connects with America’s diverse audiences unless diversity is reflected in the agency itself. We’ve created a workplace that reflects the people of America and cultivates a culture of belonging that impacts our work, employees and communities.
People of color in leadership
Women in leadership
Of all new hires will be people of color
Health care experience, marketing expertise, passion for your business
Just a few case studies that show the power of enduring brand ideas, how to launch a new brand into existence and how to grow a brand within very different markets.