Connecting brands to today’s America.

Most people feel that brands know a lot about their buying habits. But very little about them. And there’s research to prove it.

Which is part of the problem. Our industry has become so data reliant that we’ve neglected our people skills. If we want “human truths,” shouldn’t we talk human, too?

So we focus on speaking people.

Just some of our health care experience

We’ve got perspective across every category

What we do.

Strategic Planning
Creative and Design
Media Planning and Buying
Digital and Social Content
Integrated Production
Data and Analytics
CRM and Automation
Multicultural Marketing
Consumer Experience Consulting

A knack for making the complex simple.

Heavily regulated industries.
Complicated customer journeys.
Commoditized, fragmented categories.
Complex brand architectures.
We say, "Bring them on!"

Experts at the human experience since 1911.

That’s why we operate a stand-alone “marketing experience consultancy” within the four walls of our agency. We call it CE/CX (Campbell Ewald/Consumer Experience), and it was created to put consumer experience at the heart of brand strategy in a way no one else has.

It combines the strategic thinking and specialization of a consultancy with the flexibility and bench depth of a full-service agency.

MOre about our practice


Business Experience

Brand Architecture / Positioning / Business Model Innovation


Consumer Experience

Audience Planning / Consumer Experience Journey Mapping


Marketing Experience

Go-to-Market / CRM / Marketing Strategy & Implementation

Multi-platform, in-house production.

Scrappy. Nimble. Quick, efficient creators of light to middleweight content that creates influence, conversation and two-way participation.

In a typical year, we produce:


broadcast/video projects


digital projects


microsites, landing pages, full websites


print, ooh, publishing and signage projects


search campaigns

13 million

DM/EM pieces per month

Multicultural at the core

Agencies can’t create work that connects with America’s diverse audiences unless diversity is reflected in the agency itself. We’ve created a workplace that reflects the people of America and cultivates a culture of belonging that impacts our work, employees and communities.

Agency Diversity


People of color in leadership


Women  in leadership


Of all new hires will be people of color

Committed to Diverse Work

Meet Our Team

Health care experience, marketing expertise, passion for your business

Kevin Wertz

Chief Executive Officer

Kevin brings 21 years of advertising experience with signature brands such as USAA, Progressive Insurance, PNC Bank, Harley-Davidson and Michelin. As a hands-on leader, Kevin oversees work and brings relevant brand-building experience working on behalf of all of our health care clients, including Kaiser Permanente and Bayer.

Kari Shimmel

Chief Strategy Officer

Kari leads our strategic planning discipline and has been instrumental in developing our consumer journey mapping practice. Her health care experience includes clients such as Blue Cross Blue Shield, Mutual of Omaha, Bayer, Health Alliance Plan (HAP) and the University of Michigan Health System.

Clarence Bradley

Chief Creative Officer

Clarence has spent more than 20 years working closely with brands, helping them grow and evolve their voice to not only stay relevant with culture but become authentic amplifiers. He has created innovative, multichannel marketing communications and comes with international award show acclaim and a distinguished agency pedigree, which includes W+K London, VaynerMedia, BBDO New York, Martin, Fallon and McCann New York.

Silmo Bonomi

Chief Creative Officer

Silmo’s mission is to shatter stereotypical advertising by creating inclusive, diverse, and unbiased, culturally relevant work that truly represents modern culture and the change-makers shaping it. He comes to CE from VMLY&R New York and Y&R São Paulo, where his work earned international recognition at Cannes, D&AD, the One Show, the Clios and the Effies.

The Work

Just a few case studies that show the power of enduring brand ideas, how to launch a new brand into existence and how to grow a brand within very different markets.

Brand Launch

Alliance for Lifetime Income

Market Maturity Model

Kaiser Permanente

Thank you!