We know health care

We help clients better understand the health and wellness journeys of today’s America – all with the larger goal of improving health equity, transforming population health...and, yes, profitability.

A knack for the category

We uncover new purchase behavior insights others don’t, allowing us to impact everything from perception and reputation to referrals and payer mix.

Brand Experience

  • Health Equity and Reputation Strategy
  • Brand Architecture
  • Category Positioning
  • System and Service Line Platform Development

Customer Experience

  • Journey Mapping
  • HIPAA-Compliant Addressable Audience Segmentation
  • Compliance/Adherence Programs

Marketing Experience

  • Go-to-Market Strategy
  • Referral/Lead-Gen and Open Enrollment Campaigns
  • Identity and Design Systems
  • Digital and Social Content

A few of our friends

Fresh category thinking

New research from CE reveals how the “mess of life” impacts how consumers are choosing health care services – and 5 things health care marketers can do today to upend the status quo.

See the Insights

Work that's reinventing health care

Kaiser Permanente — Own the Curve

Empowering Gen Zers to make healthy choices and own the COVID-19 curve.

Kaiser Permanente — Find Your Words

Helping People Talk About Depression

Kaiser Permanente — Thrive

Transforming the health care category to help people everywhere thrive.

Questions?

Email Todd Yerman - todd.yerman@c-e.com