Campbell Ewald Partners with New York Wine & Grape Foundation

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NEW YORK — Marketing communications agency Campbell Ewald announced today that it has been selected by the New York Wine & Grape Foundation to execute a research and strategy assignment, following a competitive review.

Campbell Ewald will be responsible for conducting research and developing a toolkit of strategies, branding and recommendations to promote wine and wine tourism within New York. Elements will include brand positioning and identity materials, event and location activations and a social media playbook.

The New York Wine & Grape Foundation promotes New York wines, grape juice, and table grapes, and sponsors research to enhance quality, productivity, and social responsibility. The state’s grape, grape juice and wine industry represents more than 400 wineries and generates $5.5 billion in economic benefits.

“We are excited to help promote award winning New York wines and to help consumers discover the one of a kind experience of touring the state’s wine regions”, said Sal Taibi, President, Campbell Ewald.

“Campbell Ewald’s unique combination of experience in building brands based on research insights, knowledge of New York State’s tourism market, and working with agricultural industry associations made them the right choice for us”, said Sam Filler, Executive Director of the New York Wine & Grape Foundation.

Campbell Ewald will begin working with the New York Wine & Grape Foundation in July.