Hello, Optum!

We're Campbell Ewald.
Experts at the human experience since 1911.









Campbell Ewald, by the numbers

110 years old

3 offices

Detroit // New York // Los Angeles

400 people

Focused on Today's American experiences

64 countries

Global Reach via our Worldwide Network

Just some of our health care experience

We've got perspective, free from the blinders of specialization

A full suite of modern agency capabilities.

Strategic Planning
Creative and Design
Media Planning and Buying
Digital and Social Content
Integrated Production
Data and Analytics
CRM and Automation
Multicultural Marketing
Consumer experience COnsulting

A knack for making the complex simple.

Heavily regulated industries.
Complicated customer journeys.
Commoditized, fragmented categories.
Complex brand architectures.
We say, "Bring them on!"

We create advertising worth experiencing. Experiences worth talking about.

We believe a company’s brand and consumer experience should be inextricably linked. But too many organizations put their consumer experience and their brand in separate silos – different goals, even different departments. It’s no wonder so many organizations struggle to deliver experiences that exemplify the brand.

At Campbell Ewald, everything starts with experience. And it turns out experience is good for business – with experience-driven brands growing revenue 1.4x faster than other companies.

Experts at the human experience since 1911.

That’s why we operate a stand-alone “marketing experience consultancy” within the four walls of our agency. We call it CE/CX (Campbell Ewald/Consumer Experience), and it was created to put consumer experience at the heart of brand strategy in a way no one else has.

It combines the strategic thinking and specialization of a consultancy with the flexibility and bench depth of a full-service agency.

MOre about our practice


business experience

Brand Architecture / Positioning / Business Model Innovation


consumer experience

Audience Planning / Consumer Experience Journey Mapping


marketing experience

Go-to-Market / CRM / Marketing Strategy & Implementation

A unique, journey-driven approach

We work to understand human truths, consumers’ needs and the context behind consumer behaviors first. Then, we work through the brand’s position and touchpoints and prioritize moments that matter.

Understanding the journey of your consumer and activating against a CX-driven strategy is so critical to marketing success that we’ve turned the philosophy into an entire discipline at Campbell Ewald: Consumer Experience Journey Mapping (CXJM).

CXJM allows us to map the journeys of your target customers from beginning to end – and pinpoint where, when and how you can have maximum impact. It provides a prioritized and actionable road map for everything we do.

We begin with the end in mind

  • Addressable audiences

  • Consumer insights with context

  • Action plans for each stakeholder

  • Marketing & media activation

  • Touchpoints prioritized by impact

Multi-platform, in-house production.

Scrappy. Nimble. Quick, efficient creators of light to middleweight content that creates influence, conversation and two-way participation.

In a typical year, we produce:


broadcast/video projects


digital projects


microsites, landing pages, full websites


print, ooh, publishing and signage projects


search campaigns

13 million

DM/EM pieces per month

Multicultural at the core

Agencies can’t create work that connects with America’s diverse audiences unless diversity is reflected in the agency itself. We’ve created a workplace that reflects the people of America and cultivates a culture of belonging that impacts our work, employees and communities.

Agency Diversity


People of color in leadership


Women  in leadership


Of all new hires will be people of color

Committed to Diverse Work

Meet Our Team

Health care experience, marketing expertise, passion for your business

Kevin Wertz

Chief Executive Officer

Kevin brings 21 years of advertising experience with signature brands such as USAA, Progressive Insurance, PNC Bank, Harley-Davidson and Michelin. As a hands-on leader, Kevin oversees work and brings relevant brand-building experience working on behalf of all of our health care clients, including Kaiser Permanente and Bayer.

Kari Shimmel

Chief Strategy Officer

Kari leads our strategic planning discipline and has been instrumental in developing our consumer journey mapping practice. Her health care experience includes clients such as Blue Cross Blue Shield, Mutual of Omaha, Bayer, Health Alliance Plan (HAP) and the University of Michigan Health System.

Clarence Bradley

Chief Creative Officer

Clarence has spent more than 20 years working closely with brands, helping them grow and evolve their voice to not only stay relevant with culture but become authentic amplifiers. He has created innovative, multichannel marketing communications and comes with international award show acclaim and a distinguished agency pedigree, which includes W+K London, VaynerMedia, BBDO New York, Martin, Fallon and McCann New York.

Silmo Bonomi

Chief Creative Officer

Silmo’s mission is to shatter stereotypical advertising by creating inclusive, diverse, and unbiased, culturally relevant work that truly represents modern culture and the change-makers shaping it. He comes to CE from VMLY&R New York and Y&R São Paulo, where his work earned international recognition at Cannes, D&AD, the One Show, the Clios and the Effies.

The Work

More than a campaign, Thrive began a movement that repositioned Kaiser Permanente as a pioneering leader championing health for all.

Thank you!