We're Campbell Ewald.
Experts at the human experience since 1911.
Detroit // New York // Los Angeles
Focused on Today's American experiences
Global Reach via our Worldwide Network
Heavily regulated industries.
Complicated customer journeys.
Commoditized, fragmented categories.
Complex brand architectures.
We say, "Bring them on!"
We believe a company’s brand and consumer experience should be inextricably linked. But too many organizations put their consumer experience and their brand in separate silos – different goals, even different departments. It’s no wonder so many organizations struggle to deliver experiences that exemplify the brand.
At Campbell Ewald, everything starts with experience. And it turns out experience is good for business – with experience-driven brands growing revenue 1.4x faster than other companies.
That’s why we operate a stand-alone “marketing experience consultancy” within the four walls of our agency. We call it CE/CX (Campbell Ewald/Consumer Experience), and it was created to put consumer experience at the heart of brand strategy in a way no one else has.
It combines the strategic thinking and specialization of a consultancy with the flexibility and bench depth of a full-service agency.
MOre about our practice
Brand Architecture / Positioning / Business Model Innovation
Audience Planning / Consumer Experience Journey Mapping
Go-to-Market / CRM / Marketing Strategy & Implementation
Consumer insights with context
Action plans for each stakeholder
Marketing & media activation
Touchpoints prioritized by impact
Scrappy. Nimble. Quick, efficient creators of light to middleweight content that creates influence, conversation and two-way participation.
In a typical year, we produce:
Agencies can’t create work that connects with America’s diverse audiences unless diversity is reflected in the agency itself. We’ve created a workplace that reflects the people of America and cultivates a culture of belonging that impacts our work, employees and communities.
People of color in leadership
Women in leadership
Of all new hires will be people of color