Ad of the Week: Bayer helps humanize corporate brand


Campaign Live

Campaign U.S. exclusively covers our new work for Bayer, which is launching its first U.S. brand campaign in its 155-year history. "This Is Why We Science," takes a closer look at why the multinational uses "science" as a noun and how it benefits consumers in so many ways.

Humanizing a pharma company - especially one that has been rather faceless for over a century - is no easy task, but Bayer and ad agency Campbell Ewald have done a beautiful job of showcasing emotion and human connection in the new spots.

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