Kari Shimmel has been promoted to CEO of Campbell Ewald, succeeding Kevin Wertz. Shimmel, who was most recently chief strategy officer, will oversee operations of the IPG agency’s New York and Los Angeles offices. She will remain based in its Detroit headquarters. The first woman to lead Campbell Ewald in the agency’s 112-year history, Shimmel asserts it was the right moment in time.
When we look at who the consumer is, when we look at the role that women play in making decisions and moving things forward, I’m excited to play that role. As an agency, we’ve been making sure that we reflect the diversity of America and our customers and making sure we can drive that with clients.
Kari Shimmel
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