Forever 21 has bought into a new offering from Campbell Ewald as it seeks to boost the cultural relevance of its brand. The fashion retailer has named The Salon, a cultural consultancy the agency launched earlier this year, as its culture agency of record, it revealed on Friday.
The moment I started dialoguing with The Salon and CE, I knew we could do something totally unique and relevant. The model of connecting with culture is truly cutting edge and is central to our efforts to transform our brand.
Winnie Park, CEO, Forever 21
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