‘Consumers expect brands to act’: Why defining voice and values has become crucial for marketers amid crises

Via

Digiday

Nick Meyer, director social media strategy, weighs in on how brands should be addressing societal issues with their consumers. He looks at timing along with creating a consistent and authentic voice to prepare for future opportunities and challenges.

In a world where consumers expect brands to act on their brand beliefs, hoping that your brand isn’t roped into a polarizing cultural conversation just won’t cut it.

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