Nick Meyer, director social media strategy, weighs in on how brands should be addressing societal issues with their consumers. He looks at timing along with creating a consistent and authentic voice to prepare for future opportunities and challenges.
In a world where consumers expect brands to act on their brand beliefs, hoping that your brand isn’t roped into a polarizing cultural conversation just won’t cut it.
Read Full Article
Access to this full article may require a subscription to a third party.
