Father’s Day will look different this year as the U.S. slowly emerges from the pandemic. Consumers are expected to spend $20.1 billion dollars this Father’s Day, an increase from $17 billion in 2020, according to Statista. An estimated 75% of Americans are also planning on celebrating, according to the National Retail Foundation’s (NRF) annual Father’s Day survey conducted by Prosper Insight & Analytics. On average, families will spend $174.10 this Father’s Day. Brands are taking advantage of the revived interest in the holiday with campaigns focused on giving back and plenty of humor.
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