Forever 21 Rebrands With an Inclusive Love Letter to LA Culture

As part of the campaign, Forever 21 released a two-minute spot titled “A Little L.A. in All of Us.” The spot is a love letter to L.A., celebrating the energy of the city and the people who drive its vibrant culture. Directed by L.A. native directors PHAM and John Merizalde, the campaign is inspired by the different lifestyles found in L.A. neighborhoods, with the modified brand logo highlighting six distinct parts of the city: Downtown L.A., Koreatown, East L.A., Malibu, Hollywood and Venice. The work also spotlights cultural creators such as China Anne McClain and Madison Pettis across TikTok, Instagram and YouTube, reflecting each person’s unique style.