With the whirlwind of 2021 nearing its end — how is it possible that we’ve dealt with the events of January 6th, multiple variants and the vaccine rollout, among other milestones, all in the same year — it’s time to reflect on the marketing trends that have come to be (during a very odd year) and what will be trending for 2022.
Over the last year we also saw brands forced to reinvent their approach to creating brand experiences. Many of them had to scrap their journey maps and start from scratch — something that had never been done en masse.
Kari Shimmel, CSO
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