Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers



Marketers are working overtime this holiday season. It’s no surprise that’s the case as supply chain issues have added another layer of complication to marketing messaging this year, with marketers making sure consumers understand they may need to wait longer for products or pick up in-store or plan on delays.

Brands need to extend their planning out further and continue to be nimble and creative

Kari Shimmel, chief strategy officer at Campbell Ewald

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