Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

Via

Digiday

Live shopping is the new black. In recent weeks, platforms like YouTube, Facebook and Pinterest, among others, have announced that live shopping will be featured heavily this holiday season. That these platforms would do so isn’t all that surprising: Amazon experimented with live shopping last year and Chinese-based companies have been offering live shopping for years.

What tells me there will be a successful adoption is that live shopping is the technological next step to #TiktokMadeMeBuyIt. Users have been self-identifying as social influenced purchasers for quite some time proving the behavior is there.

Nick Meyer, Director of Social Strategy

Read Full Article

Access to this full article may require a subscription to a third party.