Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

Via

Digiday

It’s important to help clients see the long-term impact of brand messaging and spend and the market share and brand health metrics they can potentially lose when they go silent. We see brands leap-frog their competition in these moments when they lean in and build their brand when others turn off their spend.

Kari Shimmel, CSO, Campbell Ewald

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