Meet The Next Generation - Campbell Ewald's Gigi Padilla

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Campaign U.S.

What are your top five tips to marketers hoping to connect to Gen Z? "Know where your place is to Gen Z consumers. Don't just pick a TikTok personality and expect us to come running. How will your brand fit in with us? Actually sell to us. Don't take shortcuts. Find out what we care about on a deeper level." - Padilla

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Campaign US

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