‘There is no over’: Pandemic forces agencies, marketers to make permanent changes to office culture



Instead of snapping back to the old ways of working, some agencies and marketing execs are rethinking what it means to be in an office and how important that may be. Maintaining flexibility can help attract talent to agencies and marketing organizations that allow for that, according to agency execs.

Many are saying hybrid is the way of the future, I’d argue it’s now the way we work. It’s our job to support our talent and their needs. We were waiting for this to be over, but there is no over. It’s just different now. We are learning to value the benefits of flexibility and hybrid work.

Barb Rozman-Stokes

Read Full Article

Access to this full article may require a subscription to a third party.