‘We looked to digital’: How a regional grocery chain is using Facebook live shopping to get in front of more online shoppers

Via

Digiday

As the social commerce arms race continues to take shape, Texas-based grocery chain H-E-B is banking on Facebook’s live shopping feature to reach more shoppers, who are increasingly spending more time online due to the on-going pandemic.

“Don’t offer live shopping just because it exists, do it because you have the right products, people, and experiences that can be improved on with the ease of live shopping.”

Nick Meyer, LinkedIn

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