With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities



At that time of year, many brands are “not trying to drive global awareness but be further down the [purchase] funnel,” said Nick Meyer, director of social media strategy at Campbell Ewald, when asked about the timing shift. Meyer added that despite difficulties with timing or the on-going economic uncertainty for many brands the “World Cup is not something you pass over. There’s no other time, no other media moment that lasts a month and gets a billion views worldwide.”

Read Full Article

Access to this full article may require a subscription to a third party.